Introduction
2024 was a transformative year for Bustrak. We learned and grew, continually enhancing school transportation through real-time bus tracking and streamlined communication.
In 2024, we connected with more schools and parents than ever before, furthering our mission to improve the safety of school bus transportation. We’re grateful for those who ride alongside us on this journey.
Here’s a look at Bustrak’s key milestones and achievements from 2024!
Expanding Our Reach Through Social Media
2024 marked Bustrak’s official debut on social media. By sharing engaging and informative content on Instagram, Facebook and LinkedIn we connected with parents, schools, and communities in new ways. Social media has made it easier for users to discover Bustrak and connect with us on the platforms they use every day.
Check out our most popular social media posts from 2024:
- Facebook – First Day of School Tips
- Instagram – Why is Bustrak Great for Parents?
- LinkedIn – Bus Safety Tips
Through social media, we’ve highlighted the importance of transportation efficiency and student safety while building strong relationships with our audience. We can’t wait to share more social media content in 2025.
Sharing Resources On Our Blog
This year, we launched our blog to provide valuable resources to parents and administrators.
Our first post, What is Bustrak and How Does it Work?, shares a comprehensive introduction to our platform.
Since then, we’ve shared tips, guides and insights, including:
- Seasonal Tips for School Transportation: Helping families adjust to new routines.
- An Administrator Guide to School Transportation Technology: Supporting schools in implementing innovative solutions.
We’ve covered many other topics, too. If you’d like to learn more about Bustrak, our Blog is a great place to start.
Collaborating with Schools and Organizations
We continued partnering with schools and organizations this past year to deliver cutting-edge technology to parents and administrators, making daily school transportation easier.
In 2024, our reach expanded across North America, and we’re still growing! Bustrak proudly supports schools and districts with diverse needs, from smaller private schools to larger public consortia. Bus transportation needs differ among schools, but one thing is constant—intuitive bus management software makes it all easier!
These collaborations have also provided us with valuable feedback, helping to refine features and enhance the user experience.
Positive Feedback and Growth
We’re thrilled by the positive feedback from parents and administrators this year.
For parents, Bustrak has simplified busy school mornings, making managing hectic routines and bus schedules easier. Administrators benefit from the platform’s efficiency and easy to use interface.
We believe Bustrak can make daily transportation easier for parents and administrators, which helps everyone spend more time on what matters—caring for and educating our children.
Growing the Bustrak Team
As our reach expands, so does our team! In 2024, we welcomed new team members to Bustrak. Through these additions to our team, we can better support users and expand the impact of our software.
Behind the scenes, our team ensures your Bustrak experience is smooth and successful. Whether you’re just starting or are a long-time user, you can be sure our friendly team is ready to support your school and its parents. Reach out anytime if you have questions!
Delivering Innovation Through Our Software
Our development team has been hard at work this year, upgrading our software and expanding features to make Bustrak even more user-friendly.
Keep an eye out in 2025 for continued improvements and exciting new features!
Looking Ahead to 2025
2024 was a year of growth and success and we’re excited to build on that momentum in 2025. We look forward to refining our features and introducing new ways to enhance your school’s transportation.
Our top priority remains improving school transportation safety through smooth, efficient communication between parents, schools, and bus administrators.
Conclusion
We’ve seen firsthand the value of improved transportation communication for parents and administrators. Bustrak is grateful for your support, and we look forward to continuing this journey together in 2025.
If you’d like to try Bustrak’s features, start your Free Trial today!
Have questions? Book a Live Demo with our team–we’d be happy to show you around the app.
Thank you for a successful year, and here’s to 2025!